BUSINESS 4611:

New Venture Creation

The primary objective of this course is to teach students how to recognize opportunities, navigate uncertainty, and build the guts, tools, and discipline to act on new ideas (big or small).

 
 
 
Eric Speaker Labs

Here’s the reality


starting new things is really hard (spoiler alert!). Seeing them through the ‘ups and downs’ is even harder. Starting things is about being able to recognize a good idea when it hits you, and then having the courage and the drive to put one foot in front of the other to turn that idea in your head into a reality.


 
 
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Target Audience

This course is a must for any student interested in starting a company, joining a start-up, or becoming ‘intrapreneurs’ within a large organization.

This course is not for any student who wants a hardcore, quantitative, black-or-white, one-size-fits all recipe for entrepreneurial success. Sorry to disappoint, it doesn’t exist.

*Mandatory for any Entrepreneurship Certificate

 
 

Overview

This course is about starting new things.  Students who enter boldly with energy and an open mind will learn how to recognize opportunities, navigate uncertainty, push themselves, and engage with the outside world to make ideas happen and actually start things.  The learning in this course is not done to you; the learning is something you must actively choose to do. Those who excel in this course will have done so because they made the choice to prioritize it.

Note: If you’re a passive learner, prefer to be lectured at, or have no desire to bring your ideas into the world, this course is not for you.

 

PURPOSE/OBJECTIVES

While I can’t promise the exact step-by-step process to make any idea successful, we’ll uncover the ingredients, learn from those who have brought ideas to fruition (big and small), and model their habits, mindset, and processes.


Students will learn how to:

  • Look for problems/ideas

  • Screen for ‘good’ ideas

  • Actually start things

  • Interact with real customers to get honest feedback

  • Create a clear value proposition

  • Get buy-in

  • Prioritize what to do next (this is not a 90-page business plan)

  • Pitch an idea

 
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Course Breakdown

The work includes submission of an idea log (easy), a summary/outline submission of your idea (fun), a final project including live presentation and pitch deck (challenging), and a reflection paper (introspective) on what you learned from the course.

40%

CLASS CONTRIBUTION

10%

IDEA LOG + SUMMARY

40%

GROUP PROJECT

10%

REFLECTION PAPER

 
 

TESTIMONIALs

I would go so far as to say that New Venture Creation is the best thing you will get outside of actually partaking in entrepreneurship.

Michael Manning

 

 
 

Want to learn more?

 

LEARN MORE ABOUT ERIC

Still not sold? Click below to learn more about Eric, his background, and what his teaching ethos is all about.

SALES FOUNDATIONS

This course is a must for any student interested in starting (and especially growing) a company, joining a start-up, or becoming an ‘intrapreneur’ within a large organization.

HUSTLE & GRIT

This course is for students who have interest in creating their own start-up, or work at one – and who want to know the reality of what to expect.  Whether you’re looking to learn from experts who have built their companies from scratch, or figure out how to make your bold new idea a reality, this class is for you.